Is this aromatherapy?
IOL: The full sensory experience at your cinema…:
Maybe a better word for this would be aromatainment…
Tokyo - Two movie theatres in Japan began offering a novel sensory experience to
audiences on Saturday: smells synchronised to a Hollywood adventure film.Seven
different aromas wafted from beneath the back-row seats during showings of the
The New World, synchronised with the on-screen action.”This movie depicted
nature a lot, so the aromas created the atmosphere of the forest and flowers
shown in the movie. It was nice,” said Asami Osato, who watched the film at
Tokyo’s Louvre Marunouchi theatre.A floral scent accompanies a love scene, while
a mix of peppermint and rosemary is emitted from special machines during a sad
portion of the film.
I couldn’t resist sharing this. I’m sure the scents are all synthetic and not essential oils, but it’s stil interesting that people are recognizing that smell is an integral part of experience.
Aromatherapy Guide